More on the approach
element-e
works with clients and follows established methods to examine the
practices and relationships between the company, its employees and its
customers.
element-e maps factors
affecting the knowledge, skills and motivations of customers,
employees and stakeholders. The result is identification of targeted
and cost-effective
marketing opportunities.
e-alignment.
occurs when companies operate more effectively and gain more ground
with
customers, employees and the community.
Our Approach: e-alignment
and e-maps
e-alignment
e-alignment is an expression of how element-e works with its client partners to gain an alignment between the sometimes competing demands that an organization may face as it works toward sustainability, and the reality of operating a profitable business. e-alignment reflects a highly realistic view of how to balance legal requirements, industry guidelines, business operations and marketing against the needs of a successful organization.
The most important aspect of e-alignment is ensuring that consumers', businesses' and employees' efforts are meshing effectively. The sustainable organization meets its obligations to its community and the greater environment while benefitting from the impact of its leadership.
e-maps
e-maps provide a framework and methodology for assessment and organization of the ingedients leading from idea generation to program execution. Using the e-map tools and protocols, element-e is able to identify each of the key domains that contribute to a successful communications effort.
e-maps synthesize a number of classic strategies such as audience segmentation, targeting, channel selection, media modeling, execution selection and much more. e-maps enable element-e and its clients to understand the "big picture" by helping to identify a host of factors such as communications styles, prerequisite knowledge, external influences and information gathering patterns.