Representative Client Work

GM Pathway Electric Vehicle Program

Challenge: The states of California, New York and Massachusetts challenged General Motors to deliver electric vehicles to the marketplace in order to achieve carbon emissions credits and enable sales of additional vehicles without penalties.

Approach: Knowing that then-current electric vehicle technology was not yet fully developed to create marketable electric vehicles, a consumer-focused pilot program was developed to put more than 12,000 electric vehicles into service in select locations throughout these states.

Results: The program met its intended objectives. In addition, it was demonstrated that Neighborhood Electric Vehicles (NEVs) make for viable alternatives to gasoline-powered cars and trucks under low-speed, light-traffic conditions.

Health Care Insurance Job Task Evaluation

Challenge: An renown Health Care Insurance provider needed to redefine critical job task functions for its processesing department.

Approach: A series of formative evaluation methods were used to identify and classify job behaviors and develop a stream-lined approach for operations.

Results:  The results served as the formation for newly created job descriptions, inter-department roles and subsequent curriculum and training development.

Hotel Industry Web-Based Training

Challenge: A major provider of an international hotel rewards program needed a cost-effective solution for providing training to hotel employees in North America, Europe and Asia.

Approach: A series of web-based training courses were developed in multiple languages to provide fundamental training on the rewards program for various hotel employees.

Results: The courses were developed using tools that allowed for easy, cost-effective translation and branding for multiple hotel chains. Employees of affected hotel chains now take the training as part of an employee onboarding process.

Saab Mobile/Interactive Marketing Pilot

Challenge: Saab wanted to identify new ways to target affluent east-coast commuters in the New England area -- a strong market for the brand.

Approach: A Bluetooth-equipped Saab brand display located at the Boston Ferry terminal enabled commuters to download a unique food/wine-pairings calculator, created in conjunction with The Wine Spectator, onto a Bluetooth-equipped smart phone.

Results: 1,300 new leads were generated, resulting in more than 150 hand raisers. The company deemed the experience enough of a success to venture into additional mobile marketing initiatives.